A sufficient amount of calcium is critical for overall health, keeping the bones, organs, and skeletal muscles functioning properly. For decades, calcium intake has been thought to be helpful in the prevention and treatment of osteoporosis — one of the leading causes of disability in the elderly population. In order to promote bone health in aging individuals, a daily dietary calcium intake of 1,000-1,2000 mg is recommended for both women and men. However, this can be difficult to achieve through nutritional choices alone, resulting in the wide use of calcium supplements to boost overall intake.
Spurred by growing health and wellness awareness among global consumers of all age groups, the popularity of dietary supplements and similar products is growing due to their ability to provide essential nutrients many may not be able to obtain through diet alone. With a considerable rise in healthcare and fitness facilities, fluctuations in dietary habits, and shifting work practices, the global supplement market is surging at an impressive rate. In 2019, the market was valued at approximately $123 billion and current estimates project it will reach a valuation of $230.73 billion by 2027 with a compound annual growth rate of 8.2% over the forecast period. According to a report by Grand View Research, the growing popularity of using nutritional products for medicinal purposes – targeting a range of health issues from infertility to malnutrition – will impact the supplement industry in the years to come.
In recent years, the medical community has witnessed increased interest in the area of brain health, with heightened research efforts directed at uncovering the complexities of neurological disorders and methods of prevention. Correspondingly, the U.S. dietary supplement market has experienced tremendous growth, accounting for more than $40 billion in retail sales of over 85,000 different supplement products in 2018. Now a multi-billion-dollar industry, the brain health supplement market doubled its sales between 2006 and 2015 and continues its upward trajectory both globally and within the United States.