Spurred by growing health and wellness awareness among global consumers of all age groups, the popularity of dietary supplements and similar products is growing due to their ability to provide essential nutrients many may not be able to obtain through diet alone. With a considerable rise in healthcare and fitness facilities, fluctuations in dietary habits, and shifting work practices, the global supplement market is surging at an impressive rate. In 2019, the market was valued at approximately $123 billion and current estimates project it will reach a valuation of $230.73 billion by 2027 with a compound annual growth rate of 8.2% over the forecast period. According to a report by Grand View Research, the growing popularity of using nutritional products for medicinal purposes – targeting a range of health issues from infertility to malnutrition – will impact the supplement industry in the years to come.
In recent years, the medical community has witnessed increased interest in the area of brain health, with heightened research efforts directed at uncovering the complexities of neurological disorders and methods of prevention. Correspondingly, the U.S. dietary supplement market has experienced tremendous growth, accounting for more than $40 billion in retail sales of over 85,000 different supplement products in 2018. Now a multi-billion-dollar industry, the brain health supplement market doubled its sales between 2006 and 2015 and continues its upward trajectory both globally and within the United States.
June marks the beginning of Brain Awareness Month, a global campaign to raise public awareness of Alzheimer’s Disease and other neurodegenerative conditions. Increased recognition of neurological disorders has led to further clinical research and the discovery of important mechanisms of action, risk factors, and indicators of declining cognitive function. More recently, the medical community has focused its efforts on better understanding the gut-brain axis, or the connection between the human microbiome and mental health. Discoveries continue to implicate the crucial role of the gut in promoting and maintaining cognitive function, mental clarity, and a stable mood.