Emerging Topics You Can’t Miss at the 27th Annual World Congress

With burgeoning research in the field of longevity and anti-aging medicine, as well as a growing understanding of disease pathophysiology, integrative medicine has witnessed many recent developments; from advances in sirtuin therapy to novel combinatorial regenerative applications of stem cells, the field continues to evolve at lightning speed. Staying clinically current and abreast of all of the latest education is imperative for clinicians looking to maintain an advantage and deliver optimal patient care. At the largest event in Anti-Aging Medicine, the 27th Annual World Congress, experts and industry leaders will delve into the most recent clinical data, newly discovered therapies, and emerging scientific advances. Providing a comprehensive anti-aging industry update, the three-day event will focus on delivering world-class education opportunities for physicians leading the mission to redefine modern medicine.

From the latest cannabidiol guidelines to new updates in peptide and hormone therapy strategies, attendees will have the opportunity to explore the latest topics in integrative medicine through an expertly curated agenda covering the latest developments within the field.  Attendees of the 27th Annual World Congress will experience a combination of unique programming, a diverse audience of thousands of fellow medical professionals, and a collaborative learning environment through which to learn how to implement the latest education into practice and help enhance the landscape of modern medicine.

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The Integration of Aesthetic Medicine into Primary Care

The steadily rising number of cosmetic procedures performed in the United States, which grew by nearly a quarter million from 2017 to 2018, continues to rise as advancements in technology, increased availability and accessibility of treatment, as well as a social media-driven de-stigmatization of plastic surgery influence consumer demands. Expenditure on cosmetic plastic surgery exceeded $16.5 billion last year, and current estimates predict the global industry will surge to a valuation of $40 billion by 2023.

In light of dramatically increasing patient spending on and demand of cosmetic procedures – of which there were 17.7 million in 2018 – the industry of aesthetic medicine may soon require a helping hand. Researchers point to primary care as the potential partner to plastic surgeons and cosmetic specialists, with a growing trend of physicians adopting Botox injections and chemical peel treatments into their practice.

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The Importance of an Online Presence for Physicians

While healthcare remains a primarily offline industry with the majority of services rendered during in-person office visits, the rise of telemedicine and other advancements in digital technology are increasingly bringing the field online. As both patients and medical providers utilize the internet, smartphones, and social media regularly, research implicates an increasing value for physicians to maintain a strong online presence in order to attract patients, strengthen visibility, and share relevant medical information.

Research indicates that 80% of physicians use smartphones and medical applications, while many healthcare providers use the internet frequently to educate themselves and share information about their specialty with patients and clients. A growing number  of physicians (93% of respondents) believe health apps improve health outcomes,  with 40% of respondents agreeing  that mobile health services – including applications and social media – can reduce the number of in-person medical visits.

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